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Become fluent in sustainable marketing
The tree pillars of sustainable beauty
The common definition of sustainability is the avoidance of the depletion of natural resources in order to maintain an ecological balance. but how do we define sustainable beauty?
Cosmetics claims legal criteria
What are the 6 common criteria to make a beauty marketing claim, and how can this help you build better sustainable claims in beauty.
Three steps to avoid grenwashing
Understand ways to market your beauty products including compostable parts, partly recyclable packaging and reusable packaging.
Meet the instructor
Eva Lagarde
Re.sources was founded by Eva Lagarde, a french native and london based beauty expert.
Eva’s 15 years of experience in the beauty industry started with Cosmoprof (the leading B2B beauty event), and continued with MakeUp in shows and then Premium Beauty News (leading B2B publication) where she was in charge of business development, marketing and events.
In the last four years, Eva hosted annual events about innovation in beauty packaging, make-up, skin-care and fragrance in Paris.
Her experience led her to develop an extensive network in the industry, from suppliers to brands, and to get a comprehensive overview of the challenges and the solutions available.
She now wants to make her network and knowledge available to more people, not just French prestige brands, but all Beauty Brands looking to build a more sustainable future
This platform is called re.sources as a meaning to go back to the source of everything, giving back to the earth what she gave us, a sort of “retour aux sources” (in french).
Eva’s 15 years of experience in the beauty industry started with Cosmoprof (the leading B2B beauty event), and continued with MakeUp in shows and then Premium Beauty News (leading B2B publication) where she was in charge of business development, marketing and events.
In the last four years, Eva hosted annual events about innovation in beauty packaging, make-up, skin-care and fragrance in Paris.
Her experience led her to develop an extensive network in the industry, from suppliers to brands, and to get a comprehensive overview of the challenges and the solutions available.
She now wants to make her network and knowledge available to more people, not just French prestige brands, but all Beauty Brands looking to build a more sustainable future
This platform is called re.sources as a meaning to go back to the source of everything, giving back to the earth what she gave us, a sort of “retour aux sources” (in french).
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