Embracing & Mastering Sustainable Packaging For Your Beauty Brand
Protect the planet, anticipate sustainable trends & answer consumers needs by switching to sustainable packaging.
ABOUT
8 weeks
3 hours per week (approx)
STARTING DATE
March 2022
HOW
Self-paced e-learning
AND ALSO
online course + Q&A live sessions with experts & VIP
CONTENT
Expert content
reports & videos
ONLINE
Certified course
69% of consumers are confused*
What does sustainability mean for your brand?
Did you know that...
- In France, from 2025, single plastic use will be forbidden.
- In the EU, by 2030, 70% of all packaging must be recycled.
- And that consumers’ favourite choice in terms of sustainable packaging is: no packaging.
Write your awesome label here.
Who is this for
-
Marketing
-
New Product Development
-
Innovation - R&D
-
CSR
-
Purchasing
MARKETING PROFESSIONALS
Are you feeling misinformed, or not sure where sustainability is heading, and tired of hearing that marketing is the "bad guy" ?
You have a lot of decisions to make and keeping your brand portfolio performing is key!
You have a lot of decisions to make and keeping your brand portfolio performing is key!
Find FREEDOM of choice
We have build the content to help you understand what sustainable choices you should make for you brand development, giving you information and POWER to back up your business decisions and marketing claims.
Did they like it?
Fanni Varkonyi, Senior Brand Manager at Molton Brown (UK luxury brand), joined our "sustainable beauty packaging" course in June 2021.
She enjoyed the wealth of unbiased, fact-checked information she got and the myths that were broken thanks to new knowledge.
Sustainable is not a silver bullet. We need to educate ourselves in order to educate our consumers.
She enjoyed the wealth of unbiased, fact-checked information she got and the myths that were broken thanks to new knowledge.
Sustainable is not a silver bullet. We need to educate ourselves in order to educate our consumers.
Write your awesome label here.
Read. | Watch. | Learn. | Improve.
Our 8-week “Sustainable Packaging for Beauty Brand” online course will help you to develop a sustainable approach as well as to gain a competitive advantage in the beauty sector.
You will learn ....
-
MARKET TRENDS
-
CONSUMER EXPECTATIONS
-
PACKAGING TECHNOLOGIES
-
LATEST INNOVATIONS
-
BUILD A STRATEGY
How to develop a sustainable strategy to beauty
- You will learn how to develop, organise and implement a sustainable strategy for your brand,
- back-up all the final decisions you make for your brand or business
To get a competitive edge in sustainable beauty
- Cut through the noise.
- Get the most fundamental, focused, fact-checked information, insights and tools to help you make the right sustainability choices in a way that’s relevant to your brand
What's included
ONLINE LEARNING
All the courses are self-paced. We estimate an average of 3 hours of learning per week
WEEKLY
Q/A
Every Wednesday, we offer all our course's students a one-hour live Q/A session with Eva, the founder, experts and brands.
COMMUNITY
Being a student of the course gives instant access to the online community of fellow beauty professionals learning, sustainability together.
COURSE CONTENT
Intro: Sustainable packaging: a definition
A definition of sustainable beauty packaging with a 360° view. Elevating your vision and thinking beyond just a beautiful pack.
1. The past revisited, beauty packaging from the beginning
A look at beauty packaging’s 300-year story and evolution. Understanding why we are where we are now and what we can learn from reinventing old methods.
2. What do beauty consumers really want
Unpicking the value-action gap. Understanding consumer trends is always a tricky business, let alone in a pandemic. But what if we could really understand consumers and the difference between what they say they want or need and what they actually purchase.
3. Has plastic got a bad wrap? Taking a life-cycle approach
Packaging 1.0.1. From plastic, to glass, to aluminium, a review of each main material’ life-cycle, its environmental impacts and top-line pros and cons.
INTERLUDE - Take a step back, and breathe
Uncovering the reality of where we are right now, in terms of environmental impact, could trigger sensations of fear, loss of control, and confusion. In order to help you follow the rest of the content, we'd recommend a mindfulness session to help you find "peace" again. We won't be able to find all answers today, but the fact that you are here today, shows that you are on the right path to changing the future of beauty and sustainability.
4. Living in a material world – making sense of complexity
Recyclable, recycled, bio-based, biodegradable, compostable, plastic free…which materials are best for a sustainable future? A comprehensive guide to all the materials available and the new materials being developed.
5. What’s on the shelf - are current market applications always successful?
A review of the current beauty packaging options on the market with sustainable materials and claims. Are they addressing sustainability at their core, or functionality first? Who are the horses to back and what will fall by the wayside?
6. The case of paperboard: is it really a better solution?
An overview of cardboard manufacturing and converting, digging deep into this natural and recyclable material. Can it really go beyond the box?
7. Is sampling still a good idea to reach new consumers?
Samples, single-use and mono-dose: can these beauties ever care for the planet?
8. Recycling – a messy reality
A top-line overview of recycling streams and current recycling capabilities in the world, that will help you understand how to create product for a circular economy. Experts and companies offering new solutions for collection and recycling will give you an real understanding of the current end-of-life of your products.
9. Beyond the mechanics, is chemical recycling the future?
Getting down and dirty with recycling and reuse alternatives: from collection of used items and reuse options, to chemical recycling to transform plastics and synthetic waste into virgin plastic. A look at the capabilities and technologies available in the market.
10. Learning by doing - real life successes and failures
Case study and testimonials telling us what they’ve learned along the way and the practical do's and don'ts of sustainable packaging.
11. The retailer’s point of view: how CREDO Beauty defines “clean packaging” and sets standards for the US market.
Retailer-led learnings from a leading green beauty store.
12. What is the industry currently innovating on?
A global tour of packaging innovations in primary and secondary packaging. Where might we focus our product development now?
13. Packaging regulations and limitations
Will the use of non-recyclable be banned
14. Packaging inspiration of tomorrow
Biomimetism and new materials: an allegory of the future of packaging and design.
Want to break down our Packaging course?
Sustainable Beauty Packaging - History & Future
In 3 weeks understand the history of packaging, current trends and future innovations will give you a 360 view of sustainable packaging solutions for your brand.
Sustainable Beauty Packaging - Sustainable Materials
In 4 weeks gain a deeper understanding about the latest sustainable packaging solutions and materials.
Sustainable Beauty Packaging - Recycling Technologies
In this 3 week course educate yourself & be ahead of the curve regarding recycling innovations, can help your brand gain a competitive sustainable edge.
meet our experts
Joanne Bell
CONSUMER TRENDS EXPERT
Joanne
Bell is a strategic communications consultant, with over 20 years’ experience
bringing Big Ideas to life; working for brands as diverse as BP, P&G, Coty,
New Look, Arup & Birds Eye.
Gérald Martines
Luxury Packaging specialist
Gérald
Martines
has more than thirty years of experience in top management positions in design,
R&D, marketing, sales, general management and innovation, in several
international groups, leaders in beauty and design.
Eva Lagarde
FOUNDER of RE-SOURCES
With over 15 years international
experience in the beauty industry, starting with Cosmoprof, and continued with MakeUp in shows and then Premium Beauty News, Eva is now helping brands to develop beauty product with
sustainability at the core thanks to the re-sources platform.
Frédéric Hebrard
PULP & PAPER ENGINEER
Frédéric
Hébrard
is currently Technical Service Director for Central and Eastern Europe, heading
team of experts in paperboard, printing and converting operations.