Embracing & Mastering  
Sustainable Beauty
Packaging Materials

Protect the planet, anticipate sustainable trends & answer consumers needs by switching to sustainable packaging.

4 weeks 
2 hours per week (approx)


16th March 2022


Self-paced e-learning


Expert content with
reports and videos


Join an online community of like-minded professionals


Certificate of completion

27% of consumer said it was important that packaging used was from sustainably sourced materials*

The environment crisis, the upcoming regulations and the demand from the market make sustainability a no-brainer for companies of the beauty industry and beyond, around the world.

MATERIALS CONTENT : But with hundreds of sustainable innovations and suppliers, how can you make the best choices for your business, your products and your clients?
Switching to sustainable packaging solutions can impact your business model, your supply chain and the market at a whole.

*DS Smith - Sustainable Packaging Report 2021
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Who is this for

  • Marketing
  • New Product Development
  • Innovation - R&D
  • CSR
  • Purchasing


Are you feeling misinformed, or not sure where sustainability is heading, and tired of hearing that marketing is the "bad guy" ?

You have a lot of decisions to make and keeping your brand portfolio performing is key!

Find FREEDOM of choice

We have build the content to help you understand what sustainable choices you should make for you brand development, giving you information and POWER to back up your business decisions and marketing claims.
We also believe that sustainability should be a cross-department matter and that teams from Marketing to R&D and CSR need to be on the same page in terms of regulations, technology and innovative solutions. If you believe the same, invite your entire team involved in the product life-cyle to join you.
Lesson series

What our expert says

Gérald Martines, Luxury Packaging Engineer.
Learn to develop a #sustainable strategy for packaging that supports your brand, understand the current opportunities and limitations.
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Read. | Watch. | Learn. | Improve.

Our module focused on “Sustainable Packaging Materials” will help you decipher materials, break misconceptions, and help you develop a sustainable approach as well as to gain a competitive advantage in the beauty sector.

You will learn ....

This course aims to give you an easily-digestible, in-depth understanding of the many issues at stake when switching to more sustainable materials and formats for your packaging.

How to develop a sustainable strategy to beauty

  • You will learn how to develop, organise and implement a sustainable strategy for your brand,
  • back-up all the final decisions you make for your brand or business

To get a competitive edge in sustainable beauty

  • Cut through the noise.
  • Get the most fundamental, focused, fact-checked information, insights and tools to help you make the right sustainability choices in a way that’s relevant to your brand

What's included



All the courses are self-paced. We estimate an average of 3 hours of learning per week


Catch up on Q/A sessions with Eva, the founder, industry experts and brands.


Being a student of the course gives instant access to the online community of fellow beauty professionals learning, sustainability together.


Beauty packaging is a sensorial, emotional business, and we will look at how packaging can keep its premium feel and delight consumers while using more sustainable components. We have interviewed Experts, but also Packaging Manufacturers, Recyclers and Collectors, Materials suppliers, and Brands who’ve already made bold moves. Showing what is practically achievable today, but also the trade-offs you will have to make. The content will cover packaging material categories (recycled and non-recycled) already used or potentially used in the beauty industry (hair-care, make-up, skincare, perfume, etc) for primary packaging, but also secondary packaging, sampling, accessories and gifting. This module will put you in control of your packaging decisions and help you substantiate your sustainable packaging claims.

Download the full program

Intro: Sustainable packaging: a definition

A definition of sustainable beauty packaging with a 360° view. Elevating your vision and thinking beyond just a beautiful pack.

1. Has plastic got a bad wrap? Taking a life-cycle approach

Packaging 1.0.1. From plastic, to glass, to aluminium, a review of each main material’ life-cycle, its environmental impacts and top-line pros and cons.

2. Living in a material world – making sense of complexity 

Recyclable, recycled, bio-based, biodegradable, compostable, plastic free…which materials are best for a sustainable future? A comprehensive guide to all the materials available and the new materials being developed.

3. What’s on the shelf - are current market applications always successful?

A review of the current beauty packaging options on the market with sustainable materials and claims. Are they addressing sustainability at their core, or functionality first? Who are the horses to back and what will fall by the wayside?

4. The case of cardboard, aluminum and glass: is it really a better solution?

An overview of cardboard manufacturing and converting, digging deep into this natural and recyclable material. Can it really go beyond the box?

meet our experts

Gérald Martines

Luxury Packaging specialist
Gérald Martines has more than thirty years of experience in top management positions in design, R&D, marketing, sales, general management and innovation, in several international groups, leaders in beauty and design.

Eva Lagarde

With over 15 years international experience in the beauty industry, starting with Cosmoprof, and continued with MakeUp in shows and then Premium Beauty News,  Eva is now helping brands to develop beauty product with sustainability at the core thanks to the re-sources platform.

Frédéric Hebrard 

Frédéric Hébrard is currently Technical Service Director for Central and Eastern Europe, heading team of experts in paperboard, printing and converting operations.
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