Here is a question of “conscious consumption'', one of the UN SDG goals (goal 12 for a responsible conscious & consumption). Sustainability is all about consuming better and this implies consuming less products and less energy while using them or manufacturing them.
So how do we offer black Friday deals with conscious consumption? Why don't we educated consumers in general. Inviting them to buy an item only if they need it. And educating them about waste?
So how do we offer black Friday deals with conscious consumption? Why don't we educated consumers in general. Inviting them to buy an item only if they need it. And educating them about waste?
How do we reconcile that with the way we measure business success today through increased financial results?
When it comes to sustainability it’s not so simple. There is not a black or white answer. Working on your entire portfolio and switching to more sustainable solutions might be a way to build a more efficient business and a more relevant offer.
With packaging it’s still quite difficult to know where to start. As a marketing professional, you need to keep the cost of goods (COG) at bay while developing better innovation. And with the pressure on materials, it’s hard to make it work.
Join our Sustainable Beauty Packaging course, to know which choice will help you best achieve your result in the long run, and master the sustainability narrative of your brands.