The holidays were a time to reflect on the purpose of my job and life. I hear many beauty marketers saying they have the pressure to remain competitive in an ever increasing pressure on sustainability. It’s a hard task isn’t it?
The issue at stake, is that sustainability is complex, and needs to be explained to consumers, yet many brands take shortcuts because they don’t have all the consumers' attention and time to themselves, so best is to be quick, short and efficient.
But you feel that you want to change the paradigm, yet, you’re not sure how. What if you would learn the answers for yourself, and the real back story of all the packaging, so you can make smarter decisions, backup your green claims, and educate consumers because you educated yourself first.
This is for that purpose that we have built re-sources. To give you unbiased and fact-checked information to back-up your claims and be wiser when you plan your next product.
The next packaging course, targeted at marketing professionals, will launch in a month's time. Have a look to learn more about sustainability and become the Expert you need to be in your field. No technical gibberish, just all you need to know as a marketer.
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