But what does #sustainability means to consumers’ though?
Is it just the recyclability factor of the products OR the sourcing (fair and respectful sourcing)? Is it the necessity/utility of the product? (“Do I really need it”)
Is it the meaning behind it?
Business insiders found that consumers are ready to pay more for sustainable items in fashion, and Kantar indicates that the future is looking promising for brands investing in sustainable solutions, with 46% of consumers concerned about the environment, while not acting yet fully on it… since policies are lagging behind… is it our role as beauty brands to bridge the gap between commodity and sustainability.
And how do we proceed without sending the COG through the roof?
How do we make a successful move into sustainable beauty?
check our 5 modules online of exclusive programme for sustainability for beauty brands