It’s about rights

Mar 8 / Eva Lagarde






Today is not just about women’s day, but about RIGHTS, and EQUAL rights. This year’s theme from the United Nations is about “ Gender equality today for a sustainable tomorrow”.
A recent survey by the UN indicates that “ 80% of people displaced by climate change and climate related disasters are women and girls, while 70% of the 1.3 billion people living in conditions of poverty are women. It is crucial that sustainability and gender equality efforts globally go hand-in-hand.” 

I personally believe that building a sustainable future will only happen with diversity and equality. If the same people keep making decisions, then we will only face a wall. Equality is moving but there is still a long way to go. Equal rights benefits everyone. Stereotypes live hard, and offering equal opportunities to women also impacts men positively a great deal, since it allows them to access more diverse roles and more freedom in life.

But the World Economic Forum found that “Prevailing stereotypes tend to push women away from traditionally male-dominated occupations, and pull them towards poorly-compensated care work. Meanwhile discrimination prevents many women from winning prestigious leadership roles, as notions of traditional gender roles create and sustain pay inequities.“

And it seems that the pandemic has widened the gap. “The pandemic meant women around the world were suddenly tasked with a disproportionate amount of unpaid domestic work.” Was it by choice or by force?

What are you doing in your role, to break the cycle?

Women
can’t lead?

Why it’s interesting
.
It seems that even in the most equal countries, the TOP positions are still mostly held by men. In Iceland or Sweden, for example, who are topping the glass-ceiling index (OECD), women only make 38.6%, and 42.3% respectively of the managerials position. Why is that? Is it because women refuse jobs that are highly demanding and deny a personal life, or is it because access to leadership roles is mostly by nepotism? Or is it both? What can we change?
Key Takeaways

Have you heard of Weaponized Incompetence?

Why it’s interesting

As the article cleverly points out, “also known as strategic incompetence, weaponized incompetence refers to a situation wherein a person pretends to be bad at doing something in order to get out of doing certain tasks. It can pertain to any task at all but usually manifests itself in home life settings, like care tasks, leading to domestic inequalities.” sounds familiar?

Key Takeaways
- Not a new phenomenon, but been given a label lately
- Start changing wording, so both parties own the tasks, and not one just “helping” the other

How men are stigmatised at work?


Why it’s interesting
.
A lot of stereotypes are also stopping men from access to equal opportunities for instance, as they may be hesitant to take parental leave due to the stigma or fear of being penalised at work. And also men are expected to be tough and strong all the time and “ one study found that men who cried at work were perceived as less competent than women who cried”

Key Takeaways

- There is such a thing as toxic masculinity: focusing on power dynamics, domination of other men, subjugation of women, violence and aggression.
- There needs to be a thoughtful reflection of what it means to be a man in the 21st century. There are countless books modern femninity or feminism, but very few on modern masculinity.
ABOUT re-sources
.
re-sources is an online platform that trains beauty marketers into innovation and sustainability. So they can master their New Product Development, protect the earth while innovating to answer genuine consumers' needs. We do this through courses that deciphers packaging, formulations and regulations. We cut through noise and give fact-checked, objective and implementable solutions with arguments to back-ups marketing claims on sustainability.

Next course - Sustainable Beauty Packaging -  This technology agnostic, multimedia learning experience covers core sustainable packaging concepts — from materials to design for recycling and marketing claims ...

The programme includes a self-paced course, featuring insights from re/sources founder and CEO, Eva Lagarde, and experts in materials and specialists at leading brands like Bybi Beauty, Beauty Kitchen, Guerlain and Credo beauty. Through interactive content, video lessons, and reports you’ll gain the knowledge and skills necessary to create, develop, launch and manage a truly sustainable beauty product.

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