Everything about the end of life of your beauty products

Feb 24 / Eva Lagarde

When it comes to waste, there is a lot of misinformation. Should you remove the cap of your packaging? Should you leave it on? Should you separate all the different parts?

We often get asked a lot of questions about product development and recycling. Since beauty products can be very complex with the different sizes or materials and decorations used, it’s often hard to know what to do.
Recycling must be now addressed by marketing directly, since every brand needs to promote the right information related to the end of life of the product.

For example, in France, by March 2022, all packaging must include the new sorting information. And this is just the tip of the iceberg, more restrictions are coming on the marketing.

Do you feel overwhelmed with all the details you need to master your product packaging? Do you always feel consciously clear about your “sustainability claims” especially when it comes to “recyclability of your beauty product”.

We have now split the Packaging Course into specific sections. You can now sign up for the recycling part, and find the answers you need for your new products.

Diversity and the beauty industry

Why it’s interesting
An interesting survey on Diversity, Equity and Inclusion in the Beauty Sector has been released by the CEW UK. It touches on gender and ethnic diversity and shows that the industry still has effort to make and it will take courage to engage in more complex conversations.
Key Takeaways
- Gender diversity is high compared to other sectors, but still drops off at the most senior levels, 71% of executive committee seats in these businesses are being held by men
- There is ethnic diversity in the beauty industry, but it is not widespread, and there is a hesitancy to discuss I&D in the beauty sector.
- There is a key opportunity to focus on social mobility

More than green electricity

Why it’s interesting

A young entrepreneur has developed a new electricity generator that doesn’t need a battery and an electricity connection to an external power source. Jermaaih Thoronka founded the start-up Optim Energy that uses kinetic energy and vibration to generate clean, affordable and accessible electricity. This innovation has won him a spot at United Nations Academic Impact.

Key Takeaways
- The Optim Energy device produces electricity through the piezoelectric effect
- Piezoelectric effect is the ability of certain materials to generate an electrical current when compressed

Eco Beauty Score Consortium

Why it’s interesting
EcoBeautyScore Consortium launched last year by L’Oreal, LVMH, Natura & Co, Unilever and Henkel in collaboration with Quantis. Their mission is to establish a global environmental assessment and scoring system for beauty products, specifically in product formulation, packaging and usage. A prototype of this tool will be released later this year.

Key Takeaways

- to measure the environmental impact of a product’s entire lifecycle based
- the system will assess and score the environmental footprint in three key areas: product
ABOUT re-sources
re-sources is an online platform that trains beauty marketers into innovation and sustainability. So they can master their New Product Development, protect the earth while innovating to answer genuine consumers' needs. We do this through courses that deciphers packaging, formulations and regulations. We cut through noise and give fact-checked, objective and implementable solutions with arguments to back-ups marketing claims on sustainability.

Next course - Sustainable Beauty Packaging -  This technology agnostic, multimedia learning experience covers core sustainable packaging concepts — from materials to design for recycling and marketing claims ...

The programme includes a self-paced course, featuring insights from re/sources founder and CEO, Eva Lagarde, and experts in materials and specialists at leading brands like Bybi Beauty, Beauty Kitchen, Guerlain and Credo beauty. Through interactive content, video lessons, and reports you’ll gain the knowledge and skills necessary to create, develop, launch and manage a truly sustainable beauty product.

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