re-sources.co pilot course on sustainability beauty packaging has nearly reached the end of its “course” - no pun intended! So far the feedback is really positive. There is a lot of information to take in, and I think our first subscribers deserve a thumbs up and hopefully they will get a well earned summer break after that.
We have a marketing take on sustainability and product development because we are tired of people bashing on marketing people all the time! Bashing about claims, new products or whatever else.
I think marketing / product development is a tough job. It’s very rewarding when it works well, but it takes a lot of trials and effort to get the right product on the market at the right time. You have to anticipate consumers' needs, also anticipate market shifts, and find the right innovation with the best option at the time.
How do you manage it!
That’s why I have created re-sources.co… to support you in your Herculean task. We have built a course on beauty packaging product development to give you a 360° view of sustainability issues. We are now working on a course on issues with regards to "greener" formulations.
The packaging course will now run for 8 weeks (instead of 6) as there’s a lot to learn, and it will also give you more time to connect with like minded professionals joining the course at the same time as you!
We have a marketing take on sustainability and product development because we are tired of people bashing on marketing people all the time! Bashing about claims, new products or whatever else.
I think marketing / product development is a tough job. It’s very rewarding when it works well, but it takes a lot of trials and effort to get the right product on the market at the right time. You have to anticipate consumers' needs, also anticipate market shifts, and find the right innovation with the best option at the time.
How do you manage it!
That’s why I have created re-sources.co… to support you in your Herculean task. We have built a course on beauty packaging product development to give you a 360° view of sustainability issues. We are now working on a course on issues with regards to "greener" formulations.
The packaging course will now run for 8 weeks (instead of 6) as there’s a lot to learn, and it will also give you more time to connect with like minded professionals joining the course at the same time as you!