A new edition of beauty business in Italy

A new edition of beauty business in Italy

Eva Lagarde

This year Cosmoprof and Cosmopack will open on the same day. “The simultaneous opening of all pavilions on Thursday, March 21st, will facilitate interaction among operators from various sectors, allowing industry professionals attending the fair to gain a comprehensive view of the industry's evolution across all different product categories.” explain the organisers of the largest B2B beauty event in the world.

The supply chain innovations at Cosmopack 

For the 2024 edition Cosmopack, will welcome over 550 companies from 36 countries that have already confirmed their participation (19% of the total exhibitors at Cosmoprof Worldwide Bologna), marking an 8% growth compared to the 2023 edition. 

New technologies, innovative packaging solutions, and cutting-edge production processes await stakeholders from Thursday, March 21st, to Saturday, March 23rd. The exhibition dedicated to the supply chain is continuously expanding: for the upcoming March 2024 edition, Cosmopack will also cover Hall 28.

Within Cosmopack, in pavilion 20, the new Ingredients Zone will host suppliers of raw materials, ingredients, essential oils, and fragrances for cosmetic bulk, allowing them to connect with key customers for their business: on the one hand, third-party manufacturers exhibiting at Cosmopack; on the other hand, finished product brands, whether they are visitors or exhibitors in the adjacent pavilions of Cosmoprof.

The CosmoTrends Report: Bologna 2024

For an overview of the most current trends among Cosmoprof exhibitors, COSMOTRENDS, the report curated and designed by BEAUTYSTREAMS. Each year, CosmoTrends Report showcases directional products from Cosmoprof Worldwide Bologna exhibitors and serves as an iconic roadmap for show attendees. The selected trends and products result from an in-depth analysis of the submissions from the companies exhibiting at Cosmoprof: revolutionary packaging, futuristic formulas or solutions that will lead the market. BEAUTYSTREAMS team will provide exclusive insights into “The CosmoTrends Report: Bologna 2024”: key drivers such as lifestyle, statistics, and market trends will support each of the CosmoTrends showcased in the report.

The Innovations for retail at Cosmo Perfumery and Cosmetics

Cosmo Perfumery & Cosmetics, the exhibition hosting companies and retail operators in the Perfumery and Cosmetics sector, will be open for three days, from Thursday, March 21st to Saturday, March 23rd. The exhibition will host more than 1,290 companies from 57 countries (43% of the total exhibitors for the 2024 edition). Retailers worldwide will be able to discover the latest innovations to differentiate their offerings and meet new consumer habits.

The starting point for discovering new collections will again be Cosmoprime, located in Hall 14, which brings together premium and masstige brands with selective distribution for the retail and luxury segments of perfumery, cosmetics, and lifestyle beauty. Enriching the exhibition offerings of the area is the Extraordinary Gallery, which is dedicated to established brands and is a launchpad for emerging brands, featuring a carefully curated selection of indie and prestige/luxury companies. Innovation will be the keyword of the Beauty Tech Area, which will host companies promoting new AI, augmented reality, and virtual reality services as sales solutions for brands and as applications for new forms of interaction and product usage by consumers. 

Hall 14 will also host a Buyer Lounge for buyers, retailers, and distributors from around the world: a space available for business meetings and dedicated consultancy from the Cosmoprof team for stakeholders in search of specific partners for the development of their entrepreneurial activities.

The Cosmo Perfumery & Cosmetics exhibition is complemented by international companies

showcasing perfumery, makeup, accessories, and skincare in Halls 22 and 26. Among the pavilions dedicated to the world of perfumery and cosmetics, Hall 21 will host brands and products that are organic, biological, vegan, eco-friendly, and cruelty-free.

The Transformation of the professional channel at Cosmo Hair, Nail & Beauty Salon 

The professional channel of Cosmo Hair, Nail & Beauty Salon will open on Thursday, March 21st, optimising networking activities and commercial exchanges with other sectors, and will close on Sunday, March 24th, with four days full of events for hairdressers, beauticians, and nail technicians until Sunday evening.

Cosmo Hair & Nail & Beauty Salon provides an optimised pathway for distributors, owners, and professional operators of beauty centres, wellness spas, hotels, and hairdressing salons. There will be over 1,140 exhibitor companies from 46 countries for the 2024 edition, accounting for 38% of the total exhibitors.

For Beauty Salon, products, machinery, equipment, furnishings, and facilities are not to be missed. In addition to a rich exhibition offering, pavilions 29 and 30 will also host highly qualified training sessions. Beauty Forum Gallery, in collaboration with Beauty Forum, an international network of events dedicated to the sector, will showcase a representation of the leading European players.

Hall 36 will host products for nail care, professional cosmetics for nail reconstruction, manicures and pedicures, accessories, equipment, and services. A novelty for this edition is the Nail Gallery. This special area will host leading companies in the sector and a Buyer Lounge dedicated to distributors for the professional channel. Additionally, in-depth sessions will be dedicated to the industry, featuring experts ready to interact with owners and nail technicians. 

New products and services live demos with the most renowned international hairstylists, and workshops will animate pavilions 25, 31, 32, 33, and 37 dedicated to the hair universe. In March, Hub45 is coming back: the area dedicated to the barbering sector will be held in collaboration with YouBarber, conceived by Marco Zucchini. It's a unique opportunity to discover the latest grooming market trends and bring together professionals and operators in a space for sharing, comparison, and growth.